Views:67 Author:Site Editor Publish Time: 2020-07-15 Origin:Site
Nowadays, with the increasing popularity of children's playgrounds, choosing children's parks to start a business has become a trend, and there are many new entrepreneurs who are interested in and even have joined them. For these novices, the lack of experience and little understanding of the project are often the incentives that restrict their development and the difficulty of operating.
In order to better solve these problems, it is necessary for novice entrepreneurs to understand these points before operating a children's playground!
1. What is a children's playground
The earliest reason for the creation of children's paradise is to create an indoor entertainment platform for children, satisfy their multiple play experiences, and solve the problem of single children's play and lack of safety in the past. With the development of the project in the country, it has gradually evolved into an industrial ecology dominated by entertaining education and stimulating potential capabilities.
2. How to do cost budget
The cost budget of the children's playground is divided into three aspects: pre-investment, operation management and follow-up expenditure. The pre-stage includes site selection, store decoration, equipment purchase and so on; in operation, it mainly focuses on promotion, event planning, staff compensation, and miscellaneous expenses ; Follow-up is equipment maintenance, facility addition and replacement, certificate processing, etc.
To make a good budget in these areas, first of all, the analysis should be based on the city's development level, price level, market demand, etc., then the site size and overall presentation should be determined according to the target population and brand positioning, and finally the resource allocation should be based on the characteristics of the selling point. Through the refinement of different content items, the cost can be refined to facilitate the subsequent links.
3. Ways to generate income
Ticket income runs through the entire operation process of the children's park, and even maintains the key components of the project's operation in the early stage. Secondly, the membership card system is a means to expand the income-generating effect and quickly realize the return of funds on the basis that the children's playground already has a certain source of customers.
Finally, when the project already has a certain market influence, if investors want to further increase revenue, they can add photography, catering, clothing sales, toy sales and other industries, which can help meet the diverse consumer needs of customers and help increase the brand's Psychological impression, the income-generating effect of Children's Paradise can also be more durable and efficient.
4. Promotion of brand image
Improving the brand image is from the perspective of long-term management. Therefore, it is the focus of the promotion process to continuously output brand information and form a good psychological impression for customers.
Specifically, it can establish regional influence through the distribution of flyers and advertisements through offline traditional publicity methods to increase the popularity of the venue; and then convert the scene into an image, video and other carriers through the self-media, short video platform, Deepen the presence of potential resources and understand the brand, and effectively capture two differently positioned resources to achieve project income.
It can be said that the difficulty of operating a children's paradise is not high, but there are many details involved, and the lack of necessary experience can easily cause mistakes and affect the long-term operation of the project. Therefore, more professional guidance and design are needed.